Born in Coimbra in 1984, she grew up in a family business environment and was dedicated to the family’s commerce from a young age. Between 2002 and 2004, she worked in various administrative and customer service roles, including at Luzitec – Technical Lighting, gained experience in management and document handling as an intern in the Recruitment and Mobility department, and served as personal secretary to the director of the Human Resources Division at the University of Coimbra.
During the same period, she held her first solo painting exhibition titled “Wings” at Palácio dos Grilos in Coimbra, expressing the feeling of escape from everyday life through each brushstroke. She also participated in several group exhibitions, including at Café das Artes at the Faculty of Architecture in Coimbra and the Cultural Center of Lousã.
In 2004, she began her degree in Design at the University of Aveiro, which she completed in 2008, immediately starting her professional career as a freelance designer. She developed signage and communication solutions for cultural and exhibition initiatives, as well as graphic identity projects for the Águeda City Hall and the Museum of Art Nouveau in Aveiro, collaborating with designer Francisco Providência.
Between 2008 and 2015, she was part of the Architects’ Core of Aveiro, Aveiro Meu Amor Design, PLM Plural, and OLI, Oliveira & Irmão, taking on roles including art direction and project management. She received several awards, including JOVEM CRIADOR 2007, REMADE IN PORTUGAL 2010, HOT DESIGNERS 2010, and PROJETO CACCAU 2011.
In 2015, she completed a postgraduate degree in Design Management at IPAM in Porto. In September 2016, she became a partner at OURS TEAM, LDA, where she developed the project COMÉRCIO NOSSO.
In 2019, she returned to the art world after a 15-year break, opening a painting exhibition titled “A TRANSFORMANTE” at one of the most emblematic galleries in Aveiro, Galeria Morgados da Pedricosa, and participating in the Noc Noc Festival in Guimarães. She also created an Illustrators’ Club, the CASCA DE NÓS project, leading 12 sessions that year at Casa VIC—the former residence of the Aveiro-based writer, filmmaker, ceramist, painter, and pharmacist Vasco Branco.
Also in 2019, invited by the President of the PLM agency – Retail Specialists, she became part of their Division & Project Senior Executive team. In 2020, she was invited to participate in two cultural intervention publications: the Portuguese fanzine ULTRA VIOLENTA and the Croatian magazine 46pgs.